A frequently overlooked, powerful fulfillment option is offering local
pick-up. If you have a physical location and can allow your customers to
forgo paying shipping costs altogether, you should!
Benefits:
- Avoid both shipping and packaging costs
- Develop a face-to-face relationship with your customers
- Potential for additional purchases while customers are at your store
Challenges:
- Limited business hours can sometimes make it difficult to coordinate
pickup
- Shoppers who cross state lines or ZIP codes may not know the sales tax
rates in your area